Guides
The on-page SEO library.
Practical, no-fluff guides on the on-page signals Google actually rewards. Browse by topic or by the stack you build on.
By topic
On-page SEO
Title tags, headings, internal linking, alt text — every element of a page that you control.
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Schema markup
JSON-LD structured data for Article, Product, FAQ, Organization, and the rest.
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Technical SEO
Robots.txt, sitemaps, redirects, canonical tags, indexing — the plumbing.
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Keyword research
Find the right phrases, match intent, map keywords to pages without paying for Ahrefs.
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Content optimization
Score drafts against the SERP, refresh decayed posts, write for both readers and crawlers.
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AI search & GEO
Get cited in AI Overviews, ChatGPT, and Perplexity — generative engine optimization.
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Core Web Vitals & E-E-A-T
LCP, INP, CLS, and the trust signals Google's quality systems reward.
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By stack
For Webflow
Squeeze every on-page signal out of a Webflow site — what the built-in controls miss.
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For Ghost
Practical SEO for Ghost-hosted blogs and newsletters.
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For Next.js
App Router, metadata API, dynamic OG images — SEO for modern Next.js sites.
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For freelancers
Rank your portfolio so leads find you instead of the other way around.
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Field guides & reporting playbooks
Ecommerce SEO: A Storewide System for Categories and Products
Build an ecommerce SEO program around crawlable architecture, category intent, useful product pages, structured data, and measurable revenue.
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Blog SEO: Build a Library That Compounds
Choose topics by intent, create useful article clusters, strengthen internal links, refresh decaying posts, and measure business outcomes.
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SEO Ranking Report: Track Visibility Without Losing the Story
Build a ranking report that groups queries by intent, page, market, and business value instead of celebrating isolated positions.
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SEO Audit Checklist: The Order That Prevents Rework
Run an SEO audit in a practical sequence from business goals and discovery through templates, content, authority, and measurement.
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White-Label SEO Report: A Client-Ready Structure
Create branded SEO reports that remain transparent about data, methods, limitations, and next decisions.
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Monthly SEO Report: What to Include and What to Leave Out
Create a compact monthly SEO update centered on outcomes, meaningful movement, shipped work, and the next 30 days.
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Shopify SEO: A Practical Store Checklist
Improve Shopify collections, products, internal links, canonical handling, structured data, performance, and measurement.
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On-Page SEO Checklist: Review One Page From Intent to Conversion
Check intent, title, headings, content, internal links, media, structured data, snippet quality, and conversion in a useful order.
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SEO Report Example: A Narrative Stakeholders Can Use
See how a strong SEO report moves from a concise outcome through evidence, explanation, work shipped, and next actions.
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Content Audit: Decide What to Keep, Improve, Merge, or Remove
Inventory content, segment performance, assess usefulness and overlap, then assign an action and success measure to every page group.
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How to Create an SEO Report in 8 Clear Steps
Build an SEO report from goals and clean source data through segmentation, explanation, recommendations, and a repeatable review cadence.
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Buying an SEO tool?
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Surfer SEO alternatives, Clearscope alternatives, and head-to-head breakdowns — all in one place.
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