SEO audit worksheet
Free SEO Audit: A Prioritized Website Review
Audit crawlability, indexation, templates, content, links, speed, and measurement with a practical severity-and-impact framework.
A useful SEO audit is not a hundred-item export. It explains what is wrong, shows evidence, estimates the affected scope, and turns findings into an ordered implementation queue.
Collect evidence before recommendations
Combine a crawl with index reports, search performance, analytics, templates, and manual samples. A crawler describes what it can reach; it cannot by itself prove what search engines indexed or why users did not convert.
Write findings as testable claims
Each finding should include the condition, affected URLs, evidence, consequence, recommended change, owner, and a way to verify success.
Prioritize by impact and reach
Fix blockers first, then sitewide template defects, then high-value page groups. Separate confirmed issues from hypotheses that require an experiment.
Questions & answers
How often should I repeat this process?
Repeat it after major releases or migrations and on a regular cadence for pages that drive leads or revenue. Monthly is useful for active sites; quarterly may be enough for small, stable sites.
Which issue should I fix first?
Prioritize blockers that prevent crawling, indexing, rendering, or conversion. Then work from high-value pages and broadly repeated template issues down to isolated cosmetic improvements.