Technical audit worksheet
Technical SEO Audit: Crawl, Render, Index, Measure
Review the technical path from URL discovery through rendering, canonicalization, indexation, performance, and monitoring.
Technical SEO asks whether search systems can reliably find, interpret, choose, and revisit the right URLs. Test the system at template scale and verify with search-engine data.
Map the URL state machine
For each representative URL, record discovery path, status, redirect chain, canonical target, robots directives, rendered content, and indexed state. These signals should agree.
Test templates and edge cases
Sample pagination, filters, empty results, removed products, international variants, JavaScript states, and malformed parameters—not just the homepage.
Separate crawl data from index truth
A crawler shows what your tool observed. Confirm indexing and search behavior with Search Console, manual inspection, server logs where available, and controlled tests.
Questions & answers
How often should I repeat this process?
Repeat it after major releases or migrations and on a regular cadence for pages that drive leads or revenue. Monthly is useful for active sites; quarterly may be enough for small, stable sites.
Which issue should I fix first?
Prioritize blockers that prevent crawling, indexing, rendering, or conversion. Then work from high-value pages and broadly repeated template issues down to isolated cosmetic improvements.